…seen from the bar, appeals to the urban professional, men and women alike. Using the best of New York City as the context for our vodka, TRUE will be offered at some of the most visible cultural venues and boutique hotels throughout the City.

TRUE has been placed with precision. Our marketing initiative is based on cultural alliances with a number of museums, performing arts spaces, and downtown music venues. Our target is the upwardly mobile urban professional. Cultural institutions provide the forum for this type, and the greater New York area is where the practice of working after work is perfected.